In 2024, CR Powered by Epiroc expanded into India’s rapidly growing mining sector with support from Austrade, securing its first major contract within six months. This highlights how strategic market entry and government-backed support enabled a fast and effective launch into one of the world’s most promising mining markets.
The mining sector in India continues to expand, with over 1,500 operational mines and record-high iron ore production contributing to the country’s industrial growth. Austrade played a pivotal role in CR’s successful market entry as an established global supplier of high-performance cast lips GET and mining technology solutions. Austrade advisors provided critical cultural insights, arranged introductions to major mining and steel companies, and facilitated CR’s presence at key industry events such as the International Mining & Machinery Exhibition (IMME) in Kolkata.
Since entering India, CR has developed and demonstrated an effective and well-supported targeted market entry strategy with the support of Austrade.
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Mining engineer exports high-tech digger equipment to India
For more information please contact:
Jessica Moor, Digital Marketing & Communications Specialist
+61 4 4860 0979
marketing@crmining.com
CR Powered by Epiroc engineers advanced mining products and digital solutions for surface and underground mining equipment. Its advanced physical and digital solutions help the world’s best miners unlock productivity, enhance safety, and reduce emissions. With a rigorous design process, data-driven testing, and experienced engineers, they offer next-gen mining technology that connects actionable data with operational decisions for sustainability and performance. Learn more at www.crmining.com.